Àlàárì is a vibrant and luxurious fabric characterised by its striking red or wine-coloured threads. It is often woven with silk or cotton, and its bold colour symbolises wealth, celebration, and prestige. Àlàárì is commonly used for special occasions like weddings, chieftaincy ceremonies, and other grand events; where individuals seek to make a statement with their attire.
Àlàárì takes its name and its colour from the cochineal-dyed silk that has crossed the Sahara since at least the 18th century. The deep, varied crimson; never quite uniform, never the same twice; is the cloth's signature. Gold weft accents catch the light at every step.
Àlàárì is the cloth of celebration. You wear it when the moment demands you be seen: at a wedding, a christening, a birthday that mattered. It is rarely subtle, and it is not meant to be. TÚNDÙN's Àlàárì pieces use the cloth where it earns the room; in evening skirts, capes, statement coats, and the kind of bridal piece that reframes the photograph it appears in.